Internet Marketing Research Partnerships
A gentle groundswell that has recently grown sizable is the cry from business owners that incoming traffic to their online business is not “converting” like it used to. Another common refrain is that they are getting great traffic levels, but that traffic is not impacting the revenues of their company.
This is where the Internet Marketing Research Partnership comes to the rescue.
It isn’t enough just to get a great amount of traffic. The conversion of that traffic is becoming increasingly important to how a company evaluates its online marketing plan.
Driving high-value traffic that is very focused in nature, while increasing the closing ratio on that traffic not only increases revenue, but also drives down marketing expenditures. A win / win situation
How do you come to the place where you know what the opportunities are online for your business? How do you determine your target market demographics and psychographics? First and foremost, research!
Online marketing is growing up! And it is about time. We invite you to request a meeting with a Certified Research Analyst to determine whether your company would be a good fit for a Research Partnership. In about 45 minutes time we can jointly determine whether this makes sense for your company.
Do you have a site that is not performing as a champion sales person? Let us help you find out why, and get the situation corrected. In our current economic climate, you cannot afford a subpar online solution.
The Frequently Asked Questions below might give you the additional information you need to explore becoming a Research Partner with WSI. You might also want to learn a bit more about Internet Marketing Research.
Research Partners
We conduct a thorough analysis of a focus area (a landing page, Google campaign, etc.) and from this analysis, we make a series of recommendations.
We then plan and execute a series of micro tests, to minimize risk while determining the impact of these recommendations.
Throughout the process, we measure and track the results to determine their impact on your ROI.
Internet Marketing Partnerships are not “slang” for sales calls. We are looking for actual partners that will let us do research on how their websites are converting traffic in to phone calls, emails, transactions, downloads or what have you.
This is not for everyone, and we do not accept everyone. It has to be a mutual fit. On average we only accept 20% of companies that apply.
To apply? Nothing. As a matter of fact if your company is accepted even the preliminary research is free because it is important for us to determine that we are able to give you a return on your investment. On average, only 20% of companies that apply are accepted.
Because we receive tremendous benefit from the data we receive we are focused primarily on covering the cost of the experiment. Obviously the complexity of the experiment effects the overall cost structure. Once we have a better understanding of your current strategy we will be able to better estimate the cost. The cost typically ranges from $1000 to $5,000 per month for 6 to 12 months.
WSI conducts research in six key areas:
1. Landing Pages
2. Pay Per Click (PPC)
3. Lead Generation
4. Email Marketing
5. Interactive SEO Search Engine Optimization
6. Social Media
In each of these areas, we work with partners to help them increase their conversion yield, and thus their revenue. WSI conducts thousands of Internet conversion experiments annually in 87 different countries.
A company that wants to drastically increase its Internet Traffic Conversion. This can be done using the company’s existing strategy or by creating an all-new strategy.
WSI is the largest Internet Marketing Company in the world. Our mission is to discover what really works on the Internet.
Over the last 12 years WSI has consistently gotten great results from our research projects.
It is important to note that this growth is not the result of expert advice; it is the result of careful testing. If we ask the right questions, and we get the right answers, the results follow .
Because we have established a reputation as the foremost Internet Marketing Company in the world, we receive a large number of applications each month. The Internet is a “complex” organism. It must be studied in its environment. WSI knows that only “real world” data is relevant. At the end of the day, we are always looking for the right partner.
WSI has been fortunate to work with some of the largest companies in the world and we have experienced tremendous success. Such as RIM Blackberry, Rand McNally and Franklin Covey. However, it is not the size of the company that is important. It is the company’s focus on developing a more powerful Internet Strategy that makes all the difference.
